DESIGUAL’S STORY AND GLOW UP

A journey that first started in 1984, under the vision of Thomas Meyer, who wanted to create fashion for people, not bodies. With unique, different and bold campaigns featuring an unprecedented tone of voice in the fashion industry, Desigual quickly gained traction in the public eye. It became a universe for freedom, authenticity, and optimism, with a Barcelonian spirit that connected with people all around the world.

In the past years the brand started a strategic rebranding and repositioning. The New Desigual – or ‘Glow Up’ era – has allowed the brand to connect with a younger audience thanks to qualitative collaborations with interesting designers such as Alphonse Maitrepierre, Collina Strada,  María Escoté; brand ambassadors like Ameila Gray & Hari Nef; groundbreaking innovative projects with artificial intelligence or sustainable collections like On Demand. These initiatives are part of Desigual’s broader commitment to keep being a relevant brand with unique values, while also offering a fresh contemporary approach that keeps it relevant in the current fashion landscape.